Raising awareness for rescues:
In 2009, we took our rock inspired dog apparel collection to the runway as a proud sponsor and creator of Rescues Rock The Runway to benefit Paws 4 You Rescue Inc. at the Mayfair Hotel in Miami, Fl. The event also marked the debut of our line of Rescue Wear - designed to promote awareness for Rescue groups, Adoption and Spay/Neuter programs nationwide with 15% of our retail sales being donated to Paws 4 You Rescue. Local rescues were transformed into super models. The event raised thousands of dollars and all of our models found their forever homes that night. Gaining attention on a national level, our Rescue Wear was featured in Rachel Ray, Martha Stewart, FOX news, Modern Dog, The Daily Candy, Animal Planet, and Ladies Home Journal to name a few.